NBC: 'Playboy' not pushing limitations

Playboy is among the most identifiable brands on the planet, but it is additionally a lightning fishing rod.NBC found that lesson in June when its Salt Lake City affiliate KSL-TV stated it can't air "The Playboy Club" since the Playboy brand was sporadic using the station's brand.Peacock topper Bob Greenblatt addressed that in Monday's executive session in the Television Experts Assn. confab in Beverly Hillsides and stated that KSL also does not air "Saturday Evening Live," therefore the move wasn't everything surprising to him. "Almost every other affiliate is aboard,Inch Greenblatt stated.Marketing topper Adam Stotsky stated you don't need to connect to other facets of the Playboy brand -- either playboy or mansion -- to be able to tell others. He compares the series weight loss of the "Desperate Average women" than the usual boundary-pushing broadcast reveal that wishes it may be push the envelope on cable."The show is really a cleaning soap opera," Stotsky stated. "There is nothing racy about this. ... We are interested in the figures and also the rabbits and what's happening in their world at this time around. This is where we believe the life blood from the marketing is."Greenblatt agreed, and stated it had been worth it for NBC, that is searching for some signature skeins to lift it of 4th place one of the Large Four nets."I believe 'The Playboy Club' is a lot more of the vitalized cleaning soap opera, the industry genre that actually works very well,Inch he stated. "What It has going for this is really a identifiable brand that's instantly likely to draw focus on it, bad or good. It is the right type of factor for all of us to test.Inch Contact Stuart Levine at stuart.levine@variety.com